How to Get Traffic to Your Online Business

Traffic is what can separate an okay business from a great one, and it’s something that all businesses need to generate in order to be successful. Without traffic to your website, no amount of sales or advertising will be enough to make your business thrive, but with the right strategy, it’s possible to get traffic to your website at no cost and with little effort on your part. Here are some tips on how to get traffic to your online business.

While it might seem like a hard thing to do, generating leads is an essential part of growing any online business. Without traffic, you won’t get a chance to pitch your product or service. So how do you go about attracting web visitors? There are many ways: blogging, social media marketing, pay-per-click campaigns, email newsletters, and infographics have all proven effective. Here are some strategies that generate leads for online businesses. They range from the very specific (niche sites) to the general (online marketing). Regardless of what methods you choose, these tips will help grow your online presence and build up that ever-elusive list of customers waiting in line.

Sign up for Google AdWords Select program—This allows small businesses to buy AdWords ads on Google at reduced costs. You still receive quality click-throughs by targeting relevant keywords with a flexible budget plan tailored specifically for small companies. Earn natural backlinks—No matter what industry you’re in, there are sites out there willing to link back to your site and provide valuable SEO rankings and traffic from searches directly related to your business. To generate these links, find blogs or websites within your niche that publish content regularly and give them fresh information about yourself or your business.

Drive traffic through social media

Use Google Adwords, Bing Ads and Facebook Ads
Google Adwords, Bing Ads and Facebook Ads are each wonderful ways to drive traffic to your website. Google ads are free for advertisers that make less than $10k a month on their account (and sometimes even if you make more) and pay per click once you meet your account minimums. Facebook offers both cost-per-click (CPC) advertising and cost-per-impression (CPM) advertising as well as some interesting options such as sponsored stories which can be very effective at driving conversions. Finally, Bing Ads uses an auction model just like Google’s AdWords and is another great alternative. The key with any of these platforms is to find an audience of people who will respond positively to your product or service before you spend a dime. These three platforms are very versatile so we won’t go into too much detail here—but it may be worth it to do a little research online or reach out directly if you need help setting up accounts or planning campaigns in any of these channels.

Do SEO For Free (Bonus tip!)
Search engine optimization (SEO) is about getting traffic from search engines like Google. Search for some relevant keywords in your industry and pick out a few phrases you’d like your business to rank for. Head over to Google’s Keyword Planner tool and look up how often people are searching for those phrases, and how competitive they are. Then play around with creating content based on those terms. As long as it’s related to your business, it should be able to appear on Google when someone searches using one of these words or phrases! This will give you more exposure and drive more traffic straight to your website—at absolutely no cost. More site visitors mean more customers, which means your business is growing. Sweet!