Strategies used in commercial advertising can reveal key elements needed in effective digital marketing for entrepreneurs.
A widespread advertising ploy of “catching the attention of the viewer,” is emphasized rather than the actual advertising of the product itself.
Below are illustrations of sublimal marketing where the adveriser focuses on the “attention grabber” first, then the product introduction. These commercials tend to seem not to have any direct product awareness, but they inspire the viewer to want to know “what product is this commercial recommending?”
… and then there are drug medication commercials that also use strategy marketing..
The key to making the digital communication effective is to target the market that is open to receiving the information that is being related.
The 48 Best Podcasts for Entrepreneurs
YFS (Young Fabulous & Self-Employed) is a premier business magazine which focuses on helping entrepreneurs grow their businesses. Whether a start-up or a seasoned business, articles presented carry relevance in today’s marketplace..
The magazine offers timely advice that can be put to use “today” to improve the many facets of business, i.e. marketing, management, customer relations, planning, projections, to name a few.
and also shared viewpoints on “elevator pitch” presentations.
YouTube is probably the most utilized social media for advertisers as it allows for a personal connection between the advertiser and its targeted audience.
Creative and strategic marketing using YouTube is key to building a viable business. Learning these skills come through personal experiences as well as from studying proven skills of seasoned marketers.
One such marketer is Aaron Chen, Check out one of his training videos below and consider subscribing to his channel for even more worthwhile tips on using YouTube as a marketing vehicle.
Blogging has been around for “social-media” ages. The reason is that it is the basic means of communication replacing, in many cases, printed media.
How is that so?
Blogging has become the communication of choice. Its accessibility allows targeted audiences to receive “hot off the press” news, notices, advertisements and other forms of communique instantaneously. As cited in an article entitled “A Short History of Blogging” by Laura Yates that was posted inBloggingdotCom, blogging “helps us build a personal brand, attract potential clients, bring our business closer to our customers, and provide us with news, gossip, and interesting facts — all at the same time.”
Read more on the development of blogging <<HERE>>.