State Administration for Industry and Research has prepared a “network of commodity trading and related services, behavior management Tentative Measures (Draft)”, started to the public for comments. This is the first online shopping industry, the development of e-commerce laws and regulations, that the state paid great attention to e-business development and support. The industry believes that the drafting of the SAIC, “Interim Measures” is the first e-commerce industry to develop relevant laws and regulations. Indicates the state of the e-commerce in this high growth, and gradually become the mainstream way of life of the attention and support.
10 years, China experienced a bursting-type e-commerce growth, and also 100% annual rate of rapid development. From the China Internet Network Information Center survey, in 2009 the scale of China’s online shopping market transactions reached 250 billion, accounting for the whole country’s total retail sales close to 2%. E-commerce because of its convenient, fast, payment security, reduce intermediate links and other advantages of reduced consumer spending has gradually become the first choice for daily consumption. Currently, Internet shopping has become the mainstream way of life among the mainstream.
Entered 2010, the strength gradually began to restore the shoe to strike a faster development, and the industry generally called shoe requirements development, we must realize information, insiders said, Understanding State for the protection and promotion of e-commerce development aspirations, and relevant laws and regulations promulgated and shall be implemented, some provisions of the Bill does conducive to the promotion of e-business. It is understood, has been more and more shoe have to shift the focus to the network on the market, which makes quite a few shoes and apparel e-commerce companies such as water has started to test the possibility of cooperation, and e-commerce has been moved to dance a round gorgeous stage, became the protagonist of the most beautiful, obviously, the rapid development of e-commerce will become a shoe transformation and upgrading of an opportunity.
In the era of network marketing, consumer demand for footwear enterprises sights, we should use the simplest mode of operation to achieve the scale of development within a short time, so it will soon be able to succeed. In fact, earlier, Nike, have adopted the traditional network marketing model to improve and complement the existing marketing system, and achieved with remarkable results. NIKEiD.com was born in 1999, 2009, Chinese consumers can also enjoy this new self-service. Consumers can choose their favorite in NIKEiD.com.cn Nike shoes, apparel and sports accessories to personalize the design, color by selecting a variety of colors and materials, and add personalized symbols, design a post of their own Nike product. Once the product innovation and design process, this was “customized” products will be stored in customer databases. Booking confirmation products, customers can be 3-4 weeks via Free Speedpost service at home and around the world receive this pair of Nike products unique personalized.
Market rules in the law of the jungle which, every enterprise wants to stand out from their own, how to deliver good products to consumers through various channels before the passion to mobilize consumers to buy into the company first thought. Reduce the shoe operating costs, reduce inventory, e-commerce in the advertising, promotion and other areas, the cost to the lower than traditional media, but also more targeted. To search through e-commerce platform provider, can also reduce procurement costs, but also to grasp the business Buzhun market resulting inventory can also e-commerce to sell. With e-commerce can be said of this encounter shoes rising competitiveness of enterprises, so that performance has also been an unprecedented development behind the most powerful weapon!