Strategies used in commercial advertising can reveal key elements needed in effective digital marketing for entrepreneurs.
A widespread advertising ploy of “catching the attention of the viewer,” is emphasized rather than the actual advertising of the product itself.
Below are illustrations of sublimal marketing where the adveriser focuses on the “attention grabber” first, then the product introduction. These commercials tend to seem not to have any direct product awareness, but they inspire the viewer to want to know “what product is this commercial recommending?”
… and then there are drug medication commercials that also use strategy marketing..
The key to making the digital communication effective is to target the market that is open to receiving the information that is being related.