The biggest challenge in any business is to get and keep a customer base. This is true for any business and even more so as an online marketer.
What does it take to actually get leads and then to turn those leads into life time customers?
Below are sugestions that can be implemented immediately and improve your marketing efforts.
- Offer A Solution To The Desire and Curiosity of Your Audience
Authenticity is extremely important. Put yourself in the “shoes” of your clients and share your perspective on their concerns. Do not discount the concern but rather delve into te importance of defining these two main quandaries.
- Offer New Content of Helpful and Meaningful Business Strategies
It is very important to follow up with subsequent communications via your autoresponder that is personalized and concurrent with the focus of the clients’ objectives. Never think of your list development as simply a “cash cow,” rather as individuals who are looking to you to guide them in their quest to success.
- Follow-up To Assess Whether Your Previous Communications Have Been Helpful and If Not,Find Ways To Improve the Recognized Issue.
It is important to know if your advice is being not only understood, but also if it is being instituted. You need to be just as eager for your client’s success as they are for their own success. Find out what is working and what is not to continue to serve your clients who entrusts you with their endeavor.
- Be consistent and innovative with your communications
Do not email your list to just “push” another opportunity or product, rather send then information that encourages them and offer ‘tools of the trade” that may have helped you. Find valuable “no-cost” techniques that can be utilized to increase their bottom line while not increasing their expenses.
- Stay “fresh” by offering your tribe new tools that you personally use to enhance and grow your business
Find, utilize and recommend only those tools that have proven to have been an asset for your business.
In summary and above all, be and remain “authentic” and treat your subscribers as the jewels that they are.